Google Suggest and Google Maps are two examples of a new approach to web applications called Ajax. Ajax is short for Asynchronous JavaScript + XML, and it represents a fundamental shift in what’s possible on the Web. An Ajax application eliminates the start-stop-start-stop nature of interaction on the Web by introducing an intermediary an Ajax engine between the user and the server. Instead of loading a webpage, at the start of the session, the browser loads an Ajax engine written in JavaScript and usually tucked away in a hidden frame. This engine is responsible for both rendering the interface the user sees and communicating with the server on the user’s behalf. The Ajax engine allows the user’s interaction with the application to happen asynchronously independent of communication with the server. So the user is never staring at a blank browser window and an hourglass icon, waiting around for the server to do something. The user really don’t care about what or how these functions take place, the customer just would like for it to work. Since e-commerce has become vastly used for online shoppers or surfers looking to see what’s available in cyberspace; it pays to make life easier and interesting to the one’s that utilizes the sites for whatever purpose. Tagging and blogging has allowed users to interact with web sites on a personal level.
Many companies are looking at ways to integrate the desktop with the web. Rich internet applications such as flash and Ajax, bring desktop into the browser either by using graphical or drag and drop capabilities. Service Oriented Architecture, RSS and reliable web services all play an important role in the use of Web 2.0. The unforeseen future of desktop applications working on the web is intriguing and developers are always seeking ways to enhance the customers’ interaction with different web sites that make for an enjoyable experience. Competition causes developers and business owners to seek to stay ahead of the game, which will provide users an interaction with better web interfaces in the future. Knowing what interest the customer and what business are benefiting is a great tool for tracking. Believe me; developers are always working to make customer interaction with web sites reliable. Web 2.0 and all its components have provided users the ability to interact in a timely fashion. Not all have joined on the bandwagon, but in order to stay ahead of the game requires a serious look at advancement in Web 2.0 integration.
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Keeping your eye on the 2.0 user LARRY BECKER. Multichannel Merchant.